international regimes still remain inflexible.
1) Common Assumptions
Both schools suppose a state, as a rational and unitary actor, is under an anarchic international system. Each state is responsible for establishing regimes, and those regimes are on the basis of reciprocal cooperation. In addition, regimes are empowered to promote international order. Therefore, both schools consider
internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance issues such as the av
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
international site selection factors of Carrefour
In order to understand accurately about Carrefour, we have to know its main international site selection strategy. One of the important factors helping Carrefour’s international expansion is countries’ economic evolution. This strategy, which applicants advance to China and Brazil market, guides to get more market share in each of country.
international store in Peru, one of the coffee bean-producing nations. Hollys Coffee announced it would achieve two goals in Peru; operating eight stores and sales up to 7 billion Korean won within a year. In order to realize these goals, Hollys Coffee entered into the Peru through ‘master franchising’ method that allows individuals or corporations to buy the rights to sub-franchise within so